JustFab, the trendsetting website that combines membership perks with personal shopping, is taking the plunge into the small screen spotlight. A new show, “Kimora: House of Fab,” features JustFab president and creative director Kimora Lee Simmons. It’s a “day in the life” type of reality show focusing on Simmons’ role at JustFab.
For just $39.95 an item, JustFab members get a personalized boutique that is handpicked by the JustFab stylists. The boutiques include shoes and handbags in trendy and classic styles that appeal to today’s online shopper. Kimora: House of Fab, on the Style Network, focuses on the “ins and outs” of running an online business within the fast-paced fashion industry.
Kimora Lee Simmons is also known for her show Kimora: Life in the Fab Lane, where audiences tuned in to watch her family and business life at previous companies.
Her new role at JustFab has become her major enterprise and the show will detail that. Gone are the personal anecdotes and kid scenes. This show focuses on JustFab and behind the scenes happenings.
Co-CEOs of JustFab Adam Goldenberg and Don Ressler are also in the cast ensemble. He and other staff members of JustFab appear regularly in their work environment, bringing awareness to JustFab brand and its fashion-for-everyone benefits.
The show premiered on the Style network in order to reach its target audience, fashion conscious shoppers age 18-49. Simmons has also announced her intention to launch JustFab into a global lifestyle brand. Kimora Lee Simmons will continue to push the JustFab brand into new categories.
While the TV series focuses on the business and technology side, there is no shortage of fun. The whole cast is high-spirited and high-strung in the high-octane world of online fashion. Since the launch of JustFab, this team has been working non-stop to make the brand the leader in online fashion.
The ingenuitive concept of mixing personal shopping with membership benefits fits perfectly in today’s online cyber world. The $39.95 price goes for any item, and shipping and returns are free. The shoes are in a myriad of styles, fabrics and colors. Members can find strappy sandals, boots and booties, platform heels and everything in-between. Jewelry and an assortment of denim products are also available.
Fashionistas will enjoy this show for its unique glimpse into the fashion world, and even those television watchers without an interest in fashion should find themselves pleasantly surprised by the fun factor.
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Here’s what JustFab members have to say –
“I absolutely love my new JustFab shoes- They look exactly like the way that they look on Justfab.com! They fit me perfectly and are comfortable and easy to walk in. These pumps are honestly everything that I dreamed of and I can’t wait to wear them out already! This was my first order from JustFab but definitely won’t be my last…can’t wait to order more and more seriously!!!” – Hannah, First-time JustFab Customer
“I am hearing impaired and there has been times when I’ve used the phone. The CSRs are always patient, helpful and friendly. They’ve been well trained and definitely deserve props for their professionalism. Baby, they deserve a RAISE!” – Heidi, JustFab VIP Member
“I left out a number on the shipping address, so the boots were returned by the postal service. The JustFab rep was wonderful. When I explained it was my mistake, she still arranged for a pair to be rushed to the correct address. Wonderful customer service, JustFab. Keep it up guys!” – Susan, JustFab VIP Member
“I absolutely love JustFab because of their wide selection of shoes and their excellent customer service. I definitely tell my girlfriends about every pair of JustFab shoes I order!” – Maria, JustFab VIP Member