The restaurant industry has been one of the hardest hit by the pandemic; a Bloomberg report states that more than 110,000 restaurants - or 1 in 6 eateries - have closed permanently or long-term across the U.S. With people staying at home and dining restrictions in place, restaurants have struggled to keep up sales and stay afloat. Charlotte, North Carolina restaurant chain … [Read more...]

While brands still have the final say on the kind of content they share online, they no longer have control over the conversations that happen around their products and services. The power has shifted from brands to consumers, who now have the unprecedented freedom to express their opinions online. According to a Nielsen report, 60 percent of social media users write product … [Read more...]