Oceans 2003 Navigating the Ocean we call business  

Robert Martyna, CEO of Tradavo, has started many businesses in his time. Over the years, each successive start-up gave him ideas about how to streamline and otherwise improve the business of supplying a retail operation. Robert Martyna gathered together a dynamic team of entrepreneurs and industry veterans. Together they created Travado as a direct channel between consumer product vendors and small, independent retailers.

Robert Martyna’s Tradavo maintains a state of the art online network. The robust, functional Tradavo website and database link small format retailers with the manufacturers from which they purchase their inventory and supplies. Wholesale foods, beverages and sundries are just the beginning of what Robert Martyna wants to deliver.

Robert Martyna says that Tradavo’s ordering platform enables owners to procure everything they need to keep their retail operations on target for success. Robert Martyna knows, from the small business owner’s perspective, that keeping track of numerous distributors can be an administrative nightmare. Travado’s system unifies the complicated process of choosing and ordering from so many various vendors.

Robert Martyna’s system means that small retail businesses at last are granted easy access to the pricing, purchasing leverage, and promotions of the large chain stores. On top of that, Tradavo makes a broader and more personalized assortment of products available to retailers, increasing the allure of their business to customers. All of this comes with the convenience of a single invoice and free delivery options.

The team assembled by Robert Martyna, CEO of Travado, possesses an unequaled mix of long-term expertise in all levels of business infrastructure. They are veterans of the retail, consumer products manufacture, wholesale, and technology sectors of the world market. Robert Martyna’s philosophy is to be surrounded with the most hardworking, committed professionals to achieve a common goal. With Tradavo the goal of innovative, quality small format retail services is made reality.

Robert Martyna, CEO of Tradavo
http://tradavo.com

It takes the right kind of woman to wear short hair well. Jerrold D. Bass tells his clients in the Ft. Lauderdale, Florida area that a short hair cut can be sassy, sexy and full of self-assurance! So if you are a woman who rises to the challenges of the moment, then a sexy short cut might be the perfect style for you. Short hair shows you are confident, in control, and much too busy to spend hours fussing with your hair. It communicates that there are just more important things in your life than wasting a lot of time trying to get a complicated style just right.

In Jerrold D. Bass’ opinion, short bobs make for a great looking hairstyle that’s always in fashion. A bob is flexible because it can be custom cut and colored to look great with any texture or length of hair. While your stylist may need to tweak the bangs, length and layers to play up some of your features and minimize others, in general bobs are very compatible with just about any face shape.

The key to great looking hair, according to Jerrold D. Bass, is keeping your hair moisturized. Human hair normally has moisture content of approximately 10%. When moisture content drops below this level then a knowledgeable stylist like Jerrold D. Bass recommends that you use the right moisturizing products to help your hair attract and retain moisture. High quality products have the best “humectants” to replace lost moisture and attract additional humidity to the cortex of the hair. Essential fatty aids (EFA’s) are great moisturizers.

Jerrold D. Bass explains that even if you are growing out your layers between haircuts or wanting to grow them out to one length on a more permanent basis, you can create texture to instantly blend those layers into the rest of your style. But if it’s a short hairstyle you want, then visit your local salon to find out what type of short cut will fit your features – and then go for it!

About Jerrold D. Bass

Jerrold D. Bass is a premier Master Haircutter in the Greater Ft. Lauderdale, Florida area. Located in southern Florida since 1975, Jerrold Bass has three decades of experience within the elite circles of south Florida’s social scene. As a short-hair specialist, Jerrold D. Bass focuses on scissor and razor cuts for a world class clientele. He is known as a master at color and is regularly sought out for corrective color. Mr. Bass has worked in the finest salons in Broward County including the Marriott Harbor Beach Resort in Ft. Lauderdale Beach. He continues to serve an extremely diverse and international clientele.

Jerrold D. Bass began his education in Chicago, Illinois at American Beauty School (Subsidiary of Pivot Point International). Additionally, he attended advanced training through the Vidal Sassoon, Redkin and Goldwell product lines.

Jerrold D. Bass knows from experience that choosing the right hair cut is part technique and part art. He tells clients that the first step in finding the right hairstyle always comes down to determining facial structure. Each face has its own unique structure. “The shape of your face and head has a major role to play in the type of hair style you can wear best,” says Jerrold D. Bass. “Knowing the shape of your face before you head to our salon will help you choose a great style and will help you communicate better with your stylist,” he concludes.

When discussing hair care products with clients, Jerrold D. Bass remains a very big advocate for Paul Mitchell Products. As an overview of the product line, Mr. Bass offers the following information.

John Paul Mitchell Systems® is the most recognized professional manufacturer of salon products worldwide. Their pure and natural ingredients are tested in salons such as Jerrold D. Bass’ and never on animals. The company has an undying commitment to the professional beauty industry and continues to offer salons high performance hair care products.

Jerrold D. Bass is a big participant in and advocate for local animal abuse and personally involves himself in the placement of animals to good homes in the south Florida area. His charitable activities include involvement in several fund raisers for AIDS and people living with the disease. Jerrold D. Bass is also an avid donor to local homeless foundations.

Konrad Kafarski knows that starting a new business can be a terrifying adventure for even the most experienced business person. There are so many details and risks to account for, notes Konrad Kafarski, and yet he affirms that the entrepreneurial spirit prevails. If you have an entrepreneurial bent towards starting a business, you have much to consider, says Konrad Kafarski. Elements like the right product, enough financing, accounting, and legal representation are all critical components of getting a business going. Long before you need inventory, says Konrad Kafarski, you will need an experienced lawyer.

You’ll need an attorney, continues Konrad Kafarski, because the legal side of starting a business often has the most obscure and intimidating angles. Customers never see the legal end of your operations, says Konrad Kafarski, but your company could not exist without it. Before a business plan gets too far along, recruit the help you’ll need.

Konrad Kafarski notes that what often serves to snag a budding business proposition is the seemingly simple need to choose a business name. A name is not something to be taken lightly, adds Konrad Kafarski. Your business name will be at the core of your recognizability to customers. Konrad Kafarski knows it can be a challenge to choose a name that is short and recognizable, while still conveying the mission of your enterprise. Often entrepreneurs use the names of loved ones when naming their businesses. There are many options, agrees Konrad Kafarski.

Konrad Kafarski urges entrepreneurs not to overlook the legal issues that come with choosing a name for your business. The name you choose will be how you identify your company to the world. It will be emblazoned on all of your literature. Choose a name to be proud of, and choose one that will have longevity. Most importantly, says Konrad Kafarski, choose a name that you are sure you own.

The legal business of sorting out company names is under the umbrella of trademark law, explains Konrad Kafarski. Lawyers help business owners make sure that their name is unique and safe, so that no other entity will come along and lay claim to the name you have chosen. You may have heard horror stories about a large corporation squeezing out a small operation because that small business had the same or even a similar name as the corporation. By consulting with an experienced attorney during your naming process, Konrad Kafarski says that you can ensure that this fate does not befall your new business.

Palm Springs, California dentist Dr. Dennis J. Norheim, DDS, considers the education of his patients about the importance of preventive dental care a priority. Dr. Norheim’s dental practice continues to encourage practical procedures and life habits to assist his patients in the prevention of the beginning or further progression of oral disease. Good dental habits include both in-home dental care, as well as dental care and education by the professional dental staff at the office of Dennis J. Norheim, DDS.

Dr. Dennis J. Norheim, DDS, offers several educational tracks so that his patients can avoid dental disease or at least so they will be able to catch it in its early, more treatable stages. The foundation for preventative dental care is at-home oral hygiene practiced on a regular basis. Then, further preventive dentistry should be done by dental staff in Dr. Norheim’s offices to help maintain healthy teeth and gums. In either case, explains Dennis J. Norheim, DDS, the primary goal is to halt the development of oral disease before it has the opportunity to begin, or to address it in the early stages. Dr. Norheim inspects a patient’s mouth for the early signs of periodontal disease, dental decay, and other changes in the soft tissue of the mouth that might lead to oral cancer.

For those patients who have anxiety about visiting a dentist, Dr. Norheim wants to make it clear that preventive dentistry should never harm patients when done correctly. He encourages patients, however, to make him aware up front if they suffer from certain medical conditions such as mitral valve prolapse, or others that would need to be treated with prophylactic antibiotics. However, allergic reactions to the medications or materials used in preventive dentistry are quite unusual.

Preventive care performed in the dental offices of Dennis J. Norheim DDS includes cleaning to rid the teeth of calculus accumulation. Included in a routine visit will be an examination of the teeth and soft tissue using visual and tactile exams, x rays, and oral cancer screening. Dr. Norheim also employs up-to-date techniques to diagnose periodontal, or gum disease, including computerized measurement devices that measure the bacterial content in the mouth. He may also prescribe medications to help prevent dental disease. These include anti-inflammatory mouthwashes to prevent periodontal problems.

Preventive procedures commonly offered for children include the use of fluoride supplements and applications. Dental sealants are applied to a child’s teeth, forming a barrier between tooth crevasses and bacteria to help ward off dental decay. If Dennis J. Norheim, DDS, notices malocclusions, he might refer patients to an orthodontist to correct a patient’s bad bite. Dr. Dennis J. Norheim DDS recommends that an orthodontist evaluate children by age seven.

Another crucial part of preventive dentistry performed by Dennis J. Norheim DDS is the education of patients about at-home care, nutrition, and smoking cessation. Important at-home procedures that can help ward off dental disease include regular and proper brushing, flossing and the use of mouth rinses and at-home fluoride applications. During a visit at Dr. Dennis Norheim’s office, he or his staff will explain proper brushing and flossing techniques.

Proper brushing includes use of a soft nylon toothbrush with round-ended bristles. Dr. Norheim suggests placing the bristles along the gum line at a 45-degree angle to cover the tooth surface and gum line. The brushing technique should be gentle and in a rolling back-and-forth motion, with two to three teeth being brushed at a time. Brush the inner surfaces of the teeth and tilt the brush vertically to brush the front teeth. Ideally, a back-and-forth motion to brush the biting surface of the teeth and the tongue is recommended.

Dennis J. Norheim, DDS, also instructs patients to floss regularly in order to remove plaque from between teeth and at the gum line. Flossing should be done with an 18-inch strip of floss wrapped around the middle fingers of each hand. The remaining one to two inches of floss that is inserted between the teeth should be directed by the thumbs. By keeping the floss taut, patients can use their index fingers to guide the floss between the lower teeth with a gentle zigzag motion, while contouring the floss around the sides of the teeth. They should floss each tooth with a clean section of the floss and ensure that the floss goes under the gum line.

Dr. Dennis J. Norheim, DDS, asserts that preventive dental care should begin in infancy and continue throughout one’s life. Many people do not realize that even before a child’s teeth erupt, parents can clean an infant’s gums after feeding. Then, considering that 75% of Americans suffer from some kind of dental disease, periodic dental visits are particularly important for adults. Seniors often benefit from training in proper techniques of denture care and cleaning, which include brushing the replacement teeth. Those who have problems moving their hands because of arthritis, for example, also benefit from tips for adapting toothbrushes for easier handling.

For more information, call 760-325-2579 or visit the website of Dr. Dennis J. Norheim, DDS, at http://www.palmspringssmiles.com.

Cordia Harrington | ‘The Bun Lady’ of Nashville

Nashville, TN, October 11, 2009 – The American dream is punctuated with shining examples of perseverance and resourcefulness. Cordia Harrington is a long-standing, successful businesswoman with a knack for making lemonade out of lemons.

“There’s not an easy path for an entrepreneur,” explains Cordia Harrington, a Tennessee businesswoman affectionately regarded as The Bun Lady. “You have to be resourceful when faced with adversity.”

Cordia Harrington is known as The Bun Lady because she owns the Bun Company, a baking conglomerate supplying buns and English muffins to over 600 McDonald’s locations. And McDonald’s is only one of Cordia Harrington’s national and international clients.

Cordia Harrington has a resourceful, go-get-‘em attitude that has seen her through many tough times. She always turns a problem on its side and finds an imaginative solution. When working as a real estate agent as a single mom, Cordia Harrington needed to earn more to raise her kids. But she had difficulty ensuring that the homes for sale would even be finished on time. In response, she opened her own construction company to build the homes she was selling.

By taking responsibility and doing things herself, Cordia Harrington has forged a bright future for herself and for her family. She is a woman who faces problems head on, takes risks and works hard. In Cordia Harrington’s own words, “I cried a lot, but it paid off.”

About Cordia Harrington

Cordia Harrington is a shining example of the American dream. Cordia Harrington comes from sparse working class roots; her parents lived month-to-month, struggling to pay the bills. She always wore hand-me-down clothes. A big night out for the family was a monthly visit to the local McDonald’s restaurant.

Just like some of the greatest American rags-to-riches stories, Cordia Harrington is a woman who brought herself up from scanty beginnings. Her greatest asset was her will to achieve. When Cordia Harrington embarked on a business career as a real estate agent, she invested her life savings, $587, in a plywood sign and a rented office.

In those early Arkansas years, Cordia Harrington excelled so quickly in real estate that soon she was selling homes faster than the contractors could build them. This was Cordia Harrington’s first business challenge, and she solved it with a move that characterized her resourceful spirit.

Contact:
Cordia Harrington
Nashville Bun Company
2975 Armory Dr.
Nashville, TN USA 37204
Phone: 615-256-6500
Fax: 615-256-2084
www.buncompany.com

Paul Bleiweis, President, Energy Automation System, Inc. | Energy Automation Systems Goes Global

Hendersonville, TN, September 18, 2009 — Dr. Paul Bleiweis, president of Energy Automation Systems, Inc., is proud to announce the next level for his company. If you are an entrepreneur looking for the next big thing, or a small businessperson interested in a future market, consider affiliating with Paul Bleiweis’s Easy Automation Systems, Inc. (EASI).

Energy Automation Systems, Inc. (EASI), under the guidance of Paul Bleiweis, is an international leader in industrial and commercial energy conservation. For more than 30 years, EASI has helped businesses around the world reduce their electrical energy costs by up to 30%.

“Nearly all electrical systems – especially those in large industrial and commercial facilities – have a lot of hidden waste,” informs Paul Bleiweis. “Our systems leverage the basic principles of electrical energy to virtually eliminate the waste. The impact can be enormous.”

Knowledge about how to eliminate electrical waste and save money is available worldwide because of a new business model implemented by Paul Bleiweis. Now, interested investors and businesspeople can become affiliates of Easy Automation Systems, Inc. (EASI). Once an affiliate of EASI, you can bring their conservation technology to companies near you.

The pool of affiliates is growing, reports Paul Bleiweis. It’s not as easy as it sounds, but it is worth it. Paul Bleiweis thoroughly screens potential affiliates to insure that the quality and reputation of Energy Automation Systems, Inc., is being represented by someone who is capable of the task.

About Paul Bleiweis

Paul Bleiweis, Ph.D., is president of Energy Automation Systems Inc. (EASI). Paul Bleiweis brings to the company more than 30 years of experience in energy conservation; energy production, management and distribution; energy technology development and applications. Dr. Paul Bleiweis manages day-to-day company operations, including product manufacturing; technology development; Affiliate network development; marketing; sales and general business administration.

Dr. Paul Bleiweis earned his doctorate in nuclear science and engineering from the University of California at Los Angeles. Paul Bleiweis has held numerous positions of executive leadership in federally funded and private organizations. Dr. Paul Bleiweis served early in his career as a staff member and group leader at the Los Alamos National Laboratory and went on to do extensive work with several high-technology, multi-location consulting firms.

Contact:
Dr. Paul Bleiweis
Energy Automation Systems, Inc.
145 Anderson Lane
Hendersonville, Tennessee 37075
United States of America
(615) 822-7250
www.energyautomation.com

Joseph Merlo Wants to Know: Are You Looking For The Next Ripe Business Opportunity?

Becoming an affiliate of Joseph Merlo’s Energy Automation Systems, Inc., is a positive opportunity to help people and to be your own boss.

Hendersonville, TN, September 18, 2009 — With the new presidential administration’s talk of new jobs and green energy, you may wonder where you fit. Joseph Merlo has an answer for you: Energy Automation Systems, Inc. (EASI). Joseph Merlo is the man who popularized the Easiliner insulating system for AC electric motors. He has since expanded his vision.

Joseph Merlo’s Easy Automation Services, Inc. (EASI) is a network of affiliated energy conservation professionals who design and install energy efficiency systems in various facilities. If you are an enterprising businessperson, you can take advantage of this emerging energy conservation market.

Most families and companies do not want to gut and replace their entire energy system. For these potential clients, insulation, increased efficiency, and conservation are the answers. As one of Joseph Merlo’s Easy Automation Systems, Inc. (EASI) affiliates, you can provide these products services.

“The multi-billion dollar energy conservation industry has tremendous untapped potential for growth and profit,” states Joseph Merlo. He adds, “Any business that uses electricity, worldwide, is a potential customer.”

As an affiliate of Joseph Merlo’s Energy Automation Systems, Inc. (EASI), you will design and install energy conservation systems that lower clients’ energy bills. These days, that is a selling point all by itself. If you do not want to install the systems personally, Joseph Merlo maintains a database of trusted contractors in your area that will work with you.

About Joseph Merlo

Joseph Merlo is founder and CEO of Energy Automation Systems Inc. (EASI). Joseph Merlo started his energy conservation company in New York more than 30 years ago after a term of service in the U.S. Air Force and success in several sales and marketing positions. Joseph Merlo first product was the predecessor to today’s “EasiLiner,” which saves energy on AC motors and therefore has broad applications. Joseph Merlo engaged engineers to develop additional energy saving technologies and acquired others from inventors and manufacturers until he had developed full systems providing maximum savings by affecting every electrical load typically found in commercial and industrial facilities. Joseph Merlo began installing these custom systems throughout the northeastern U.S..

To meet the growing demand for his energy conservation systems, Joseph Merlo included in his business model an authorized Affiliate network and relocated to Nashville, Tenn. in 1985. Today, Energy Automation Systems Inc. (EASI) supports hundreds of Affiliates in more than 60 countries. The company’s customers include Fortune 500 companies like General Electric, British Petroleum, ConAgra, Apollo Group, SABIC and Tyson Foods.

Contact:
Joseph Merlo
Energy Automation Systems, Inc.
145 Anderson Lane
Hendersonville, Tennessee 37075
United States of America
(615) 822-7250
www.energyautomation.com

Richard Spanton, Jr. Knows the Rewards of Dedication – By Richard Spanton Jr.

Richard Spanton, Jr. shows that there is no limit to achievement–if you put your mind to it.

Des Moines, IA, August 29, 2009 — Not only has Richard Spanton, Jr. achieved success, but he has done it on many levels. He provides for his family while sustaining his passions. To this day, he cultivates agricultural projects that keep him connected to his childhood. These same projects have also provided him with the inspiration to succeed in other forms of business.

Richard Spanton Jr. started a roofing and siding company called Mastercraft Exteriors in 1996. With dedication, in under two decades, a nationwide vision for this company has been realized. But Richard Spanton, Jr. does not simply measure his success according to Mastercraft Exteriors.  His dedication to family comes first.

Coming from farming roots, Richard Spanton, Jr. maintains an elk farm with his brother Matt and their father, Richard Spanton, Sr. He has also opened up a luxury bed and breakfast located in an orchard with his loving wife Chrissie Spanton. His mother Saundra offers her culinary expertise to the luxury lodging.

Where does Richard Spanton, Jr. find the time and the energy for all of these projects? It is the love he has for and that he receives from his family that motivates him. He says that is the key to his success.

Contact Richard Spanton, Jr. at:

Mastercraft Exteriors

604 Locust Street, Suite 222

Des Moines, IA 50309

877-ROOFS-02 (Toll Free)

www.richardspantonjr.com

Local Experience and National Dedication Is Found in Mastercraft Exteriors – By Mastercraft Exteriors

Founded by visionary Richard Spanton, Jr., Mastercraft Exteriors is a nationwide leader in roofing, gutters, and siding.

White Bear Lake, MN, August 29, 2009 — During his childhood, Richard Spanton, Jr. was taught many skills of the land. When he wasn’t playing hockey, his father was teaching him the essentials of farming and animal husbandry.

In his adulthood, with a firm grasp of the realities of a life lived off the land, Richard Spanton, Jr. decided that industrial fortification promised a sound financial future. A family man with agricultural roots, Mastercraft Exteriors is his full-service home exteriors company.

Richard Spanton, Jr. founded Mastercraft Exeriors in 1996.  He had seen firsthand the damage and anxiety inflicted upon his neighbors by extreme weather conditions. He wanted to help those members of his community by being a contractor they could trust.

“We want to provide you with a long lasting professional relationship,” says Mastercraft Exteriors founder, Richard Spanton, Jr. “A relationship that gives you a sense of comfort when your job is finished.”

Since those early shop days, the Mastercraft Exteriors enterprise has grown into a nationwide operation. Whether it’s a ferocious Midwest storm or a coastal hurricane that has damaged the exterior of your home, call Mastercraft Exteriors at their toll free number to get it fixed. They’ll even help you negotiate with your insurance company.

Contact:

Mastercraft Exteriors

2340 Country Road J

White Bear Lake, MN 55110

877-ROOFS-02 (Toll Free)

763-315-0040

www.mastercraftexteriors.com