Oceans 2003 | Navigating the Ocean of Business

Navigating the Ocean We Call Business

Marc Fantich Highlights Local Market Advertising Do’s and Don’ts

August 20, 2010 By admin Leave a Comment

Marc Fantich has many years experience in the advertising and media industry. In the past few years, Marc Fantich has come across a few tips to maximize efficiency in advertising. Here are the top five most important things to remember when advertising in the local community.

1. Never buy the “Package of the day” that radio and TV stations offer every week, says Marc Fantich. Think of it as a doctor prescribing medication before he or she diagnoses what’s wrong. These types of deals are not well targeted to consumers, says Marc Fantich.

2. Marc Fantich also recommends steering clear of sponsoring local sports teams. These are usually the worst return on your investment, according to Marc Fantich. Sponsorships like these usually go unnoticed by customers, says Marc Fantich.

3. Find an ad agency with big buying power, says Marc Fantich. This can help lower the cost per spot. Normally, explains Marc Fantich, if you approach a radio station alone, costs will be higher than what a big agency may pay on your behalf. Joining forces with an agency is like joining a co-op.

4. Avoid donating money to clubs and activities at the local high school, recommends Marc Fantich, unless the motivation is to help a friend. School organizations like cheerleading and band typically do not lead to a good return on your advertising investment. They normally net ZERO new customers, although you might still be able to write it off as an expense at the end of the day.

5. Radio ads are normally presented to you in thirty-second increments, reminds Marc Fantich. When buying a slot, insist on a sixty-second segment at the same price. Often the station will agree, says Marc Fantich.

Filed Under: Media Tagged With: Fantich Media, Fantich Media Group, FantichMediaGroup, Marc Fantich, MarcFantich

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

 

Recent Posts

  • Agricultural Fencing Tips: How To Protect Christmas Tree Farms From Deer Damage
  • 5 Car Care Maintenance Tips During Covid
  • Here’s How To Utilize Contact Center Messaging To Your Advantage
  • Q&A: What Makes a Perfectly Layered Living Room?
  • 6 Steps For a Successful Transition Back to School
  • Crisis and Issues Management Tools or Your Business
  • When Do You Need Asphalt Paving Services?
  • Is Your Child Struggling? A Boarding School Might Be The Answer
  • ICU Security Delivers Premium Surveillance Products
  • What Causes Parking Lot Puddles? Your Asphalt Paving Questions Answered
  • Nashville Managed IT Service Brings Advanced Tech To Businesses
  • Derivative Action: A Minority Shareholder’s Voice
  • Unplanned Pregnancy? You Have Options
  • Top 5 Reasons To Buy An Audi
  • All About Deer Fencing With Straight Shooter Game Fencing

Categories

  • Attorney
  • Automotive
  • Bathroom Remodeling
  • Business
  • Construction
  • Cybersecurity
  • Dentistry
  • Education
  • Fashion
  • Finance
  • Food and Drink
  • General
  • Health
  • Health and Wellness
  • Home
  • Interior Design
  • Law
  • Law Firm
  • Legal
  • Lifestyle
  • Marketing
  • Media
  • Music
  • Outdoor Adventures
  • Personal
  • Pets
  • Professional Profiles
  • Public Relations
  • Real Estate
  • Religion
  • Sealcoating
  • Sealcoating & Striping
  • Security
  • Social Work
  • Sports
  • Striping
  • Technology
  • Telecommunications
  • Travel
  • Uncategorized
  • Water Damage Specialist
  • Youth Service

Archives

  • January 2021
  • December 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • November 2019
  • October 2019
  • July 2019
  • June 2019
  • April 2019
  • February 2019
  • June 2017
  • March 2017
  • April 2016
  • March 2016
  • February 2016
  • January 2016
  • October 2015
  • August 2015
  • March 2015
  • February 2015
  • December 2014
  • November 2014
  • October 2014
  • September 2014
  • July 2014
  • June 2014
  • May 2014
  • April 2014
  • March 2014
  • February 2014
  • December 2013
  • November 2013
  • October 2013
  • September 2013
  • August 2013
  • July 2013
  • June 2013
  • May 2013
  • April 2013
  • March 2013
  • February 2013
  • January 2013
  • December 2012
  • November 2012
  • October 2012
  • September 2012
  • August 2012
  • July 2012
  • June 2012
  • May 2012
  • April 2012
  • March 2012
  • February 2012
  • January 2012
  • December 2011
  • November 2011
  • October 2011
  • September 2011
  • August 2011
  • July 2011
  • June 2011
  • May 2011
  • April 2011
  • March 2011
  • February 2011
  • January 2011
  • December 2010
  • November 2010
  • October 2010
  • September 2010
  • August 2010
  • July 2010
  • June 2010
  • May 2010
  • April 2010
  • March 2010
  • February 2010
  • January 2010
  • December 2009
  • November 2009
  • October 2009
  • September 2009
  • August 2009

Tags

Marian Harding YorHealth Health Yor Health Reviews Kyle Thomas Glasser Ahlgrimm Media Entertainment Hardinhaus Miniature Schnauzers Bennett Medicine Marla Hardinhaus Dennis Wong Mastercraft Exteriors BikesDirect.com Ahlgrimm Marla Marla Ahlgrimm Solutions Jeffrey Kale Flagg Pierre Finance O2 Media The Balancing Act Dr. YOR Health Paul Bikes Direct Kyle Glasser Business ITS Lifetime Television BikesDirect Pierre Bennett Urology Kale Flagg InstantTaxSolutions Medical Tax Marla Ahlgrimm R.Ph. Instant Instant Tax Solutions Doctor Chef Ben Vaughn Perito

Featured Posts

  • Agricultural Fencing Tips: How To Protect Christmas Tree Farms From Deer Damage
  • 5 Car Care Maintenance Tips During Covid
  • Here’s How To Utilize Contact Center Messaging To Your Advantage
  • Q&A: What Makes a Perfectly Layered Living Room?
  • 6 Steps For a Successful Transition Back to School
  • Crisis and Issues Management Tools or Your Business
  • When Do You Need Asphalt Paving Services?

Links

Marla Ahlgrimm
Gary McClure
Mark Zokle
Paradise Home Improvement Charlotte
Dennis Wong YOR Health

Copyright © 2021 · WordPress · Log in