Madison Pharmacy Associates, at one time among the most respected pharmacies in the country, was born in Madison, Wisconsin, in the late 1970s. Marla Ahlgrimm and a colleague, began working with one “special” woman who suffered from severe PMS every month. According to Ahlgrimm, at the time, prescription tranquilizers , antidepressants and even a hysterectomy were the recommended treatment options for such PMS symptoms as depression, mood swings, and anxiety. “She was told her symptoms were all in her head,” Ahlgrimm recalls.